Steering away from the familiar Shift_ campaign that has long been a fixture of the brand, Nissan will now be promoting its new mission of “Innovation for All.” This new campaign arrives in time for the launch of the Nissan Leaf, which is set to be the first mass produced electric vehicle for sale in the U.S. It will also be used to highlight Nissan’s other all-new product, the 2011 Juke sports crossover. With the help of long-time agency TBWA\Chiat\Day Los Angeles, the new campaign is intended to show the innovation that drives every product in Nissan’s lineup.
Nissan Innovation for All Press Release
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