Mazda has endured plenty of hardships in recent years, but it’s still not out of the woods. Recently, the automaker recovered from two natural disasters in Japan and is still attempting to grow amid slower-than-expected economic recovery. It’s also battling to stay competitive in the U.S. as the yen’s gain against the dollar makes Japan-built [...]
Mazda
The arrival of the refreshed 2012 Mazda3 will underscore Mazda’s desire to dramatically improve the fuel efficiency of its entire lineup. When it arrives, the updated Mazda3 will feature the automaker’s new Skyactiv engine and transmission technologies, which are said to improve fuel mileage by 18 percent. Robert Davis, Mazda’s senior vice president of U.S. [...]
The all-new Mazda CX-5 compact crossover has finally made its debut in Frankfurt. The new crossover closely resembles the Minagi Concept, which made its debut earlier this year in Geneva. Design with the automaker’s new KODO language, the crossover is far sleeker and sportier than the vehicle it will replace, the Ford-sourced Tribute. It will [...]
In 1991 Mazda became the first — and still the only — Japanese automaker to win the 24 Hours of Le Mans. They won the famed endurance race with the rotary-powered Mazda 787B. Twenty years later, Mazda is celebrating the win by taking the restored racer back to the Circuit de la Sarth just a [...]
At the Geneva Motor Show, Mazda unveiled what will be the basis for the brand’s upcoming compact crossover. The Minagi Concept not only looks sleek (and nearly production-ready as it is), but it also features Mazda’s latest SKYACTIV powertrain technology. Mazda is preparing new gasoline and diesel engines, efficient automatic and manual transmissions, and lightweight [...]
Next year, Mazda will begin leasing a fleet of electric vehicles in the Japanese market. These vehicles will be based on the Mazda2 (aka Demio in Japan) and will feature the automaker’s all-new SKYACTIV powertrain technology. According to Mazda, these EVs will boast a range of about 124 miles. The fleet will be aimed at [...]
At the 2011 Geneva Motor Show, Mazda will be showing off a new compact crossover concept called the Minagi. This vehicle will feature Mazda’s all-new Kodo design language, which first appeared on the sleek Shinari Concept. In addition to its attractive styling, the Minagi is powered by Mazda’s new SKYACTIV engine and transmission, which have [...]
Mazda is aiming to launch the next-generation Mazda2 subcompact in early 2011 in Japan. So far, the most notable feature of this future model is that it will have the automaker’s new SKYAVTIV direct-injection gasoline engine under the hood. Mazda claims this new unit, combined with a high-performance lightweight chassis and a new SKYACTIV-Drive automatic [...]
According to Japan’s Nikkei business daily, Mazda will increase investment in research and development of hybrids and other fuel-efficient vehicles. Already Mazda has boosted its R&D dollars compared to 2009, but the automaker is looking to earmark even more money in an effort to boost the efficiency of its entire lineup. Soon, Mazda will unveil [...]
The Mazda Shinari Concept, which is set to make its debut at the Paris Motor Show, will feature Mazda’s all-new ‘Kodo’ design language (which, when translated, means “soul of motion”). Already, this new design is getting plenty of buzz and it certainly takes “Zoom Zoom” to a whole new level. Now, Mazda is teasing us [...]
