Subaru continues to be on a roll. Despite reporting a seven percent decline in sales for the month of April, Subaru’s losses remains small compared with the automaker’s competitors. Subaru continues momentum thanks to an increase in sales for the award-winning Forester crossover, as well as the Legacy sedan. Continuing to ensure its product lineup offers buyers utility, performance, and value, not to mention a fully all-wheel drive lineup, Subaru continues to build its customers base.
Cherry Hill, N.J., May 1, 2009 – Subaru of America, Inc. today announced that sales for the month of April were down 7-percent with 15,649 units sold in April 2009 versus 16,771 units sold in April 2008. For YTD sales, the company saw a 1-percent sales decrease as April 2009 YTD units sales were 57,181 versus 57,652 units sold in April 2008.
The 2009 Subaru Forester and Legacy continue to break sales records as the Forester was up 12-percent over last year’s April sales, while the Subaru Legacy had a 36-percent increase in sales over April 2008 – each representing an April record.
“Forester is continuing to grow even when compared to its strong launch of last year, and Legacy Sedan business continues to be brisk,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. In April, our 100-percent All-Wheel Drive product line, continued to outpace the industry with the right combination of safety, performance, utility and value.”
“Subaru continues to outperform the industry,” said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. “Customers are looking for products they can trust and with our record of safety, durability and reliability, they are turning to Subaru vehicles during this time of economic uncertainty.”
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With the 2010 Legacy heading to showrooms, look for a review here soon.
