Social media has become an essential component to any automaker’s overall online marketing strategy due to its ability to build brand loyalty, engage directly with consumers and generate website click-throughs. According to Mashable!, no other automaker knows social media better than Nissan.
Nissan continues to be dominant on numerous social networks, including Twitter, Facebook, and YouTube. Recently, the automaker was even listed among Apple and Nike on HootSuite’s list of Top 15 Brands on Twitter. Currently, Nissan has more than 75,000 Twitter followers spread across accounts for the brand @NissanNews and vehicle models @NissanVersa, @NissanJuke, @NissanQuest and @NissanLEAF.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
Aside from Twitter, Nissan’s Facebook community exceeds 500,000 fans, and the brand’s primary YouTube account has racked up more than 10 million views. Nissan’s now setting its sights on Google+, the fastest growing social network on the Web.
“While we hope to continue our growth, we are more interested in the engagement; the interactions the fans have with the content we share,” said said Erich Marx, Director of Social Media and Interactive Media. “We want to use social media in one of the best ways possible: a two-way communication with potential and current customers.”
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