In 2005, Nissan introduced a “self-healing” paint that had the ability to automatically fix itself when a scratch occurred. Now, Nissan is eager to market the paint for non-automotive applications. Specifically, Nissan is bringing its new Nissan Scratch Shield paint to the ubiquitous Apple iPhone.
An iPhone case may seem like a radical departure from the automotive world, but Nissan wanted to focus on a product that’s prone to scratches through everyday use.
Nissan promises that its Scratch Shield iPhone case allows fine scratches to quickly mend themselves. Not only is the case more scratch resistant than a case with convention paint, it also provides a better grip.
“We like to think laterally by taking the great innovations we’ve got from an automotive point of view, and looking at how they could be applied to improve everyday issues,” said Bob Laishley, Overseas Program Director Business Development for Nissan in Europe. “The Scratch Shield iPhone case is a great example of us taking a Nissan automotive technology that has had a huge impact for our customers, and then shifting the boundaries to apply it to another everyday product.”
Scratch Shield iPhone cases are currently in BETA testing with selected journalists and customers. If Nissan finds there’s strong enough demand for the cases, they could offer them for general sale later this year.
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