MINI’s first foray into the crossover vehicle segment, the 2011 Countryman, is going to finally make its debut to the public this week. Ahead of its launch at the Geneva Motor Show, an all-new promotional video for the MINI Countryman has been released and may provide insights into the upcoming advertising campaign that is likely to ensue once it makes its way to U.S. showrooms. Although much of the imagery is characteristically MINI, what’s especially interesting is that MINI seems to be trying to appeal specifically to young families for the first time.
MINI Countryman Debut at the 2010 Geneva Motor Show
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