In 2008, Ford sold Jaguar, and Land Rover, to India’s Tata Motors for an incredible bargain of only $2.5 billion (Ford originally paid $5.3 billion in 2000). At the time, both legendary British brands were moving into a deepening sales slump and hemorrhaging cash. But with rejuvenated models finally arriving in showrooms – models which are finally more than worthy of donning the Jaguar badge – Tata’s investment is finally paying off. Jaguar is now turning a profit, thanks to Tata’s aggressive cost cutting efforts and improved products. With the slow moving economy beginning to gain traction, not to mention stellar new cars in the pipeline, it seems Jaguar is well on its way to regaining its status as the world’s preeminent luxury and performance brand.
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