Hyundai continues to build its presence in the U.S. with attractive new products such as surprisingly luxurious 2009 Hyundai Genesis and the Infintii G37 inspired 2010 Hyundai Genesis Coupe. But while auto sales overall have declined, Hyundai showrooms have been aided not only by incredible new products, but also by the unique Hyundai Assurance Program.
The Hyundai Assurance Program has received plenty of buzz as it offered Hyundai buyers the chance to return their vehicle without penalty should they lose their job or otherwise can no longer afford the payments. In an economic climate that seems to go from bad to worse on a near daily basis, that incentive has provided the peace of mind that consumers want, but that few automakers can actually match. While the program seems like a lofty risk on Hyundai’s part, new reports say no Hyundai buyer has has yet to actually utilize the program.
According to Kicking Tires, Hyundai buyer has taken advantage of the Assurance Program, even after 55,133 Hyundai sales thus far in 2009. Maybe Hyundai buyers happen to be stable in this shaky economy, but perhaps an increasing number of buyers are content with the value and quality that Hyundai appears to be providing these days.
