Nissan News

Nissan in the third largest Japanese automaker. Renowned for its line of Nissan VQ engines, which have remained on Ward’s 10 Best Engines list for 14 years straight, Nissan has been transformed in recent years under its alliance with Renault S.A. of France and the leadership of CEO Carlos Ghosn. More Nissan news and reviews can be read here.

Nissan Leaf the First EV Available Nationwide

by Import RPM on March 4, 2012

Year by year the all-electric vehicle market is getting increasingly crowded. However, the Nissan Leaf to raise the bar over its competitors. The EV is now officially the first electric car to be available for order in all U.S. markets. Nissan’s latest launch phase for the Leaf will bring the car to 21 new states. [...]

Is Nissan Preparing to Revive the Datsun Brand?

by Import RPM on March 2, 2012

Some rumors tend to come and go while others seem to linger, providing some bit of legitimacy. One such rumor surrounds Nissan and the long-defunct Datsun brand. According to Japan’s Nikkei news service, the Japanese automaker is getting ready to launch a low-cost brand using the Datsun moniker. If the rumored revival comes to fruition, [...]

Nissan Kicks Off “Project 370Z” On Facebook

by Import RPM on February 17, 2012

All automakers have embraced social media as a way to communicate and interact with loyal enthusiasts. Perhaps no other automaker is engaging with its followers better than Nissan. Not only has the brand been recognized as a social media leader, but  Nissan continues to launch social media campaigns that truly excite consumers. The latest social [...]

There Are Sports Sedans, Then There’s The GT-R

by Import RPM on February 11, 2012

The folks at Autocar recently decided to put together a fun comparison test that pitted the Nissan GT-R against BMW’s latest M5 sedan. Considering Godzilla now boasts 545 horsepower, sprints from 0-60 in under 3 seconds, and has a substantial weight advantage of the M5 (which weighs 400 more than the GT-R), the winner of the [...]

2013 Nissan 370Z Shows New Face in Chicago

by Import RPM on February 7, 2012

Taking a cue out of the Porsche playbook, Nissan has decided to make the revamped 2013 370Z more evolution than revolution — which is just fine with us. The updated Z will likely look relatively unchanged to the casual car buyer, but enthusiasts will see a more refined look that retains the car’s classic lines. [...]

Nissan Hints at Upcoming B-Segment Contender

by Import RPM on February 7, 2012

Nissan has recently focused on crossovers and commercial vehicles at recent auto shows here in the U.S., but the automaker will be focusing on the B-segment for the Geneva Motor Show. When the show gets underway next month, Nissan will debut its new hatchback concept called the Invitation. The Nissan Invitation looks more akin to [...]

Nissan Unleashes More Powerful 2013 GT-R

by Import RPM on January 30, 2012

Godzilla keeps getting more ferocious. For 2013, the Nissan GT-R receives more power to keep pace with the world’s most powerful supercars. The 2013 Nissan GT-R boasts 30 more horsepower than its predecessor, bringing the overall figure to 545 horsepower and 463 pound-feet of torque. All that power, combined with Godzilla’s advanced all-wheel drive system [...]

Nissan Leads Auto Industry in Social Media

by Import RPM on January 22, 2012

Social media has become an essential component to any automaker’s overall online marketing strategy due to its ability to build brand loyalty, engage directly with consumers and generate website click-throughs. According to Mashable!, no other automaker knows social media better than Nissan. Nissan continues to be dominant on numerous social networks, including Twitter, Facebook, and [...]

Nissan Creates Self-Healing iPhone Case

by Import RPM on January 18, 2012

In 2005, Nissan introduced a “self-healing” paint that had the ability to automatically fix itself when a scratch occurred. Now, Nissan is eager to market the paint for non-automotive applications. Specifically, Nissan is bringing its new Nissan Scratch Shield paint to the ubiquitous Apple iPhone. An iPhone case may seem like a radical departure from [...]

Nissan Eyes Opportunity in Desolate Truck Market

by Import RPM on January 16, 2012

There hasn’t been too much news concerning the compact pickup segment lately. The biggest news may have been Ford’s decision to pull the plug on its Ranger pickup. But now that the Ranger is out of the way, Nissan has spotted a huge opportunity. “We’re really the beneficiary of Ford pulling out of the segment,” [...]